When I took a visit to the vending machine one day it got me thinking. I inserted $1 and 25 cents. I pressed the giant Mountain Dew button (which is an amazing feature for those of us to can’t see to well), reached down and got my drink. The bottle was different. This wasn’t my first time noticing it, but it was different in shape.
Over the years Mountain Dew has changed their bottles, cans, logos, etc. We all know that over time you have to change, and to change you have to re-brand, and re-think. Mountain Dew in my opinion has done very well in this area. I love their product, their branding, and the way that they market their brand internationally.
My question was, why did the Mountain Dew corporation do this? and did they have to? What makes the new bottles better? How does this shape impact the utility of it’s consumers? How does change in form/shape impact you? Do you think it is important to change form over the course of time? What about from a spiritual perspective? How does the culture’s change impact what you believe? Does it mean anything at all?